Senin, 16 November 2020

Marketing Strategy for Micro, Small and Medium Enterprises Cooperatives Edit topic name

Strategi Pemasaran Bagi Koperasi Usaha Mikro Kecil Menengah

The existence  of entrepreneurs  in Indonesia  is still incapable  to triggering  the emergence of  the  need  for  planning   the  systematic,   simultaneous,   comprehensive   development program  which  has  an orientation  to the small  scale  of an entrepreneur.  Studies  abou t entrepreneurs have so wide scope comprising of skill problem, education level, family background,  civilization,  and  personality.  This  study  was  done  to  examine  the  various factors  encouraging   the  community   who  grows  as  entrepreneurs.   

Therefore,  all  of  the  ideas  were  compiled  into  one  framework thought. The results show that there have been high efforts supported by the gov ernment for  entrepreneurs  in Indonesia,  such  as facilitation,  capital  access,  legality,  and  training about standardization  of Indonesian  national  product.  To encourage  the competitiveness of  small  and  medium  enterprises  in  the  global  market,  the  more  effective  strategy  is needed, especially on the improvement  of the quality of the human resources and market access by applying for information technology advances.

The  low  economic  competitiveness  in  Indonesia  is  caused  by  many  factors  from both internal and external small scale enterprise. Therefore, the identifying the factors that cause  the  low small  business  competitiveness  then  finding  the  model  of small  business competitiveness   improvement   are  important  and  urgent  in  the  condition  of  the  free market   competition   (Rifai,  2013). 

Refer  to  the  importance   of  MSMEs  to  strengthen Indonesian economy, thus the right construction  model is required in order to encourage the performance  of MSMEs to be able to compete with various similar products especially from abroad. Therefore, the agreement of ASEAN Economic Community  started in 2015 is not a threat for the products of MSMEs in Indonesia, but this is very lucrative opportunities for  MSMEs  and  leading  the  Indonesian  economy  forward  to  achieve  prosperity  for  all layers of Indonesian society.


America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.

https://youtu.be/sR-qL7QdVZQ

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