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The existence of entrepreneurs in Indonesia is still incapable to triggering the emergence of the need for planning the systematic, simultaneous, comprehensive development program which has an orientation to the small scale of an entrepreneur. Studies abou t entrepreneurs have so wide scope comprising of skill problem, education level, family background, civilization, and personality. This study was done to examine the various factors encouraging the community who grows as entrepreneurs.
Therefore, all of the ideas were compiled into one framework thought. The results show that there have been high efforts supported by the gov ernment for entrepreneurs in Indonesia, such as facilitation, capital access, legality, and training about standardization of Indonesian national product. To encourage the competitiveness of small and medium enterprises in the global market, the more effective strategy is needed, especially on the improvement of the quality of the human resources and market access by applying for information technology advances.
The low economic competitiveness in Indonesia is caused by many factors from both internal and external small scale enterprise. Therefore, the identifying the factors that cause the low small business competitiveness then finding the model of small business competitiveness improvement are important and urgent in the condition of the free market competition (Rifai, 2013).
Refer to the importance of MSMEs to strengthen Indonesian economy, thus the right construction model is required in order to encourage the performance of MSMEs to be able to compete with various similar products especially from abroad. Therefore, the agreement of ASEAN Economic Community started in 2015 is not a threat for the products of MSMEs in Indonesia, but this is very lucrative opportunities for MSMEs and leading the Indonesian economy forward to achieve prosperity for all layers of Indonesian society.
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