Strategi Pemasaran Bagi Koperasi Usaha Mikro Kecil Menengah
The existence of entrepreneurs in Indonesia is still incapable to triggering the emergence of the need for planning the systematic, simultaneous, comprehensive development program which has an orientation to the small scale of an entrepreneur. Studies abou t entrepreneurs have so wide scope comprising of skill problem, education level, family background, civilization, and personality. This study was done to examine the various factors encouraging the community who grows as entrepreneurs.
Therefore, all of the ideas were compiled into one framework thought. The results show that there have been high efforts supported by the gov ernment for entrepreneurs in Indonesia, such as facilitation, capital access, legality, and training about standardization of Indonesian national product. To encourage the competitiveness of small and medium enterprises in the global market, the more effective strategy is needed, especially on the improvement of the quality of the human resources and market access by applying for information technology advances.
The low economic competitiveness in Indonesia is caused by many factors from both internal and external small scale enterprise. Therefore, the identifying the factors that cause the low small business competitiveness then finding the model of small business competitiveness improvement are important and urgent in the condition of the free market competition (Rifai, 2013).
Refer to the importance of MSMEs to strengthen Indonesian economy, thus the right construction model is required in order to encourage the performance of MSMEs to be able to compete with various similar products especially from abroad. Therefore, the agreement of ASEAN Economic Community started in 2015 is not a threat for the products of MSMEs in Indonesia, but this is very lucrative opportunities for MSMEs and leading the Indonesian economy forward to achieve prosperity for all layers of Indonesian society.
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.
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Creating a successful marketing strategy for micro, small, and medium-sized businesses requires a blend of creativity, resourcefulness, and adaptability. Here's a comment that encapsulates these elements:
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"Empowering micro, small, and medium enterprises through effective marketing strategies is a game-changer. These cooperative efforts provide invaluable support to businesses at the heart of our communities. Let's continue to innovate, collaborate, and boost the growth of these essential ventures. Kudos to all involved in shaping this topic! 🌟🚀 #SMECooperatives #EmpowerBusinesses #MarketingStrategies"
Insightful exploration of marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Recognizing the need for a comprehensive approach, the article emphasizes the importance of improving human resources and leveraging information technology to enhance global competitiveness—crucial steps for the growth of MSMEs in a free-market landscape
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Insightful examination of factors influencing entrepreneurs in Indonesia and the need for a comprehensive development program. Highlighting government efforts, emphasizing human resource quality, and embracing technology for market access are crucial strategies.
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